The Sunday Business Post newspaper ran a good feature on increasing use of wifi in public transport systems.
The article makes several references to Airappz and some of our ongoing projects such as Irish Rail and a Dublin based taxi company.

What’s more, the coach companies can offset their costs in more creative ways than charging passengers a fee, said Evert Bopp, chief executive of wireless specialist provider AirAppz.

“Our philosophy is, wi-fi access to the user has to be free because there are other ways for the operator to make money, such as location-based services or advertising,” he said. “For example, if you’re passing by Heuston Station you would see advertising that’s relevant to businesses close to Heuston.

Once you move on, the advertising dynamically updates.”

Bopp, who has waged a long campaign for wi-fi on public transport, is not surprised that independent coach companies have been the first to offer these services here.

“Look at anywhere else in the developed world: if you go out to Silicon Valley, the buses and trams have wi-fi. In Ireland, we’re desperately lagging behind and it’s typical that it’s the private sector which is taking up the running,” he said. “I think the government should look at some kind of stimulus – that would make it attractive for business travellers to get out of their cars and use public transport more.” Private operators’ biggest competitor, Bus Eireann, has yet to show its hand on the internet issue.

The full article can be found here.